Our Authentication Process
100% authentic · Brand new · Guaranteed
Genuine pairs. Guaranteed.
Every pair we sell is genuine and brand new. Here’s how we protect that promise – and exactly what we’ll do if anything about your pair doesn’t look right.
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Our promise to you
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Authenticity guarantee
Genuine, or your money back – in full, including return postage.
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Brand new & boxed
Brand new and unworn, in the original box, unless the listing clearly says otherwise.
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14-day returns
Changed your mind? Return unworn pairs within 14 days of delivery.
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Here 7 days a week
Real people, 9am–10pm every day, by email or live chat.
How we keep it genuine
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Vetted sources only
We buy brand-new pairs, and only from sources we’ve vetted. Replicas and ‘UA’ pairs have no place here – ever.
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Traceable, pair by pair
We keep the purchase record for every pair we sell, so each one can be traced back to where it was bought.
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Identified by style code
Our listings are built around the manufacturer’s style code – the code printed on the box label – which pins down the exact model and colourway.
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Brand new, in the original box
We only sell new, unworn pairs in their original box. If a listing is ever an exception, it says so clearly before you buy.
The Project Sneakers guarantee
Not genuine? You get every penny back.
Every pair we sell is genuine. If a pair you bought from us turns out not to be, we’ll refund you in full, including your return postage.
Contact usWe reply within 12 hours, 9am–10pm, 7 days a week.
When your pair arrives
Want extra peace of mind? Here’s what to look for.
- Box label. The model, colourway and size on the box label match your order.
- Size label. The size label inside each shoe matches the box label.
- Brand new. Unworn and in the original box, unless the listing said otherwise.
Small factory quirks are normal. A touch of excess glue, slight stitching variation or a light crease from the box is common on genuine, mass-produced trainers – it isn’t a sign of a fake. See what’s normal.
Something doesn’t look right?
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Keep it unworn
Only try your pair on indoors, and keep the box and everything that came with it.
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Send us photos
Email info@projectsneakers.co.uk with your order number and clear photos of the box label, the size label inside the shoe and anything that concerns you.
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We’ll put it right
We’ll look into it and reply 9am–10pm, 7 days a week. If the pair isn’t genuine or isn’t as described, we’ll refund you in full, including your return postage.
Changed your mind or need a different size? Unworn pairs can be returned or exchanged within 14 days of delivery – see our returns policy for how it works.
Authenticity FAQs
Is Project Sneakers legit?
Yes. Project Sneakers Ltd is a UK registered company (No. 15336896), trading since 2023 and rated 4.8 out of 5 – ‘Excellent’ – on Trustpilot. Every pair we sell is genuine, brand new and covered by our authenticity guarantee.
Do you sell replicas or ‘UA’ pairs?
Never. We don’t sell fakes, replicas, ‘UA’ or ‘mirror’ pairs – only genuine, brand-new trainers.
Where do your pairs come from?
We buy brand-new pairs, only from sources we’ve vetted. Our supplier list is commercially sensitive, so we don’t publish it – but every pair is traceable and covered by our authenticity guarantee.
Will my pair come in its original box?
Yes. Every pair is brand new in its original box, unless the listing clearly says otherwise.
My pair has a small glue mark or crease. Is it fake?
Very unlikely. Small glue marks, slight stitching differences and light creasing from the box are common on genuine, mass-produced trainers. Our Factory Flaws Explained guide shows what’s normal – and if you’re unsure, send us photos and we’ll take a look.
Can I return a pair that doesn’t fit?
Yes. Unworn pairs can be returned, or exchanged for another size, within 14 days of delivery. See our returns policy for how it works.