{"product_id":"new-balance-550-indigo-sea-salt-bb550sla","title":"NEW BALANCE 550 INDIGO SEA SALT","description":"\u003cp\u003eThe New Balance 550 returns in a refined colourway that balances depth and restraint. Indigo dominates the upper, grounded by sea salt accents that soften the palette and catch the light with subtle sophistication. The classic low-top silhouette remains unchanged—a blueprint of basketball heritage executed with precision and proportion.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eClean lines and considered colour placement define this iteration. The 550's enduring appeal lies in its understated geometry, allowing the indigo and sea salt combination to speak for itself. A shoe that moves between seasons and occasions with quiet confidence.\u003c\/p\u003e\u003cp class=\"product-style-code\"\u003e\u003cstrong\u003eStyle code:\u003c\/strong\u003e BB550SLA\u003c\/p\u003e","brand":"New Balance","offers":[{"title":"UK 7.5","offer_id":58336823542134,"sku":null,"price":187.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/projectsneakers.co.uk\/ga\/products\/new-balance-550-indigo-sea-salt-bb550sla","provider":"PROJECT SNEAKERS","version":"1.0","type":"link"}