{"product_id":"new-balance-550-x-aime-leon-dore-purple-bb550ar1","title":"NEW BALANCE 550 X AIME LEON DORE PURPLE","description":"\u003cp\u003eThe New Balance 550 has been reimagined through the vision of Aime Leon Dore, bringing together classic court heritage with contemporary refinement. This iteration arrives in a striking purple colourway that commands attention whilst maintaining understated sophistication. The silhouette balances vintage basketball aesthetics with modern sensibility, featuring the 550's distinctive proportions and clean lines.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis collaboration celebrates the intersection of sportswear tradition and contemporary style. The purple execution speaks to the wearer who appreciates colour with substance, grounded in the shoe's proven construction and timeless court appeal.\u003c\/p\u003e\u003cp class=\"product-style-code\"\u003e\u003cstrong\u003eStyle code:\u003c\/strong\u003e BB550AR1\u003c\/p\u003e","brand":"New Balance","offers":[{"title":"UK 8.5","offer_id":58336809910646,"sku":null,"price":340.99,"currency_code":"GBP","in_stock":true},{"title":"UK 10","offer_id":58336809943414,"sku":null,"price":254.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/projectsneakers.co.uk\/fr\/products\/new-balance-550-x-aime-leon-dore-purple-bb550ar1","provider":"PROJECT SNEAKERS","version":"1.0","type":"link"}