{"product_id":"new-balance-550-white-gum-bb550wgu","title":"NEW BALANCE 550 WHITE GUM","description":"\u003cp\u003eThe New Balance 550 is a clean basketball-inspired silhouette that distils classic court style into its essential form. This white colourway pairs crisp leather uppers with a warm gum rubber sole, creating a versatile foundation that works equally well on or off the court. The understated design lets quality craftsmanship speak for itself—minimal branding, purposeful proportions, and a timeless appeal that transcends seasonal trends.\u003c\/p\u003e\u003cp class=\"product-style-code\"\u003e\u003cstrong\u003eStyle code:\u003c\/strong\u003e BB550WGU\u003c\/p\u003e","brand":"New Balance","offers":[{"title":"UK 9.5","offer_id":58336825704822,"sku":null,"price":334.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/projectsneakers.co.uk\/fr\/products\/new-balance-550-white-gum-bb550wgu","provider":"PROJECT SNEAKERS","version":"1.0","type":"link"}